Objective
Segment customers by value and experience to create personalised offers and retention strategies
Use case
Target high ARPU customers with poor network experience for premium service packages
Key metrics
- Customer Experience Index
- Data Streaming Quality
- VoLTE Performance
Objective
Build predictive models based on service degradation patterns to identify at risk customers
Use case
Target retention offers to customers showing early churn indicators from network issues
Key metrics
- Overall Performance Score
- Service Quality Metrics
- Customer Experience Index
Objective
Trigger proactive outreach and prioritise service responses based on network performance impact
Use case
Automate customer contact when network anomalies are detected before complaints arise
Key metrics
- Anomaly Detection Score
- Service Quality Metrics
- Customer Satisfaction Index
Objective
Improve customer satisfaction ratings through targeted network quality improvements
Use case
Correlate NPS feedback with network performance metrics to drive targeted infrastructure investments
Key metrics
- Customer Experience Index
- Overall Performance Score
- Service Quality Metrics
Objective
Identify problematic cells and congestion points impacting customer experience
Use case
Direct field engineers to highest impact locations based on customer experience degradation
Key metrics
- Throughput
- Packet Loss
- PRB Usage
- CQI
- Customer Impact Score
Objective
Optimise device portfolio recommendations based on network performance analysis
Use case
Recommend devices that deliver optimal performance on your specific network infrastructure
Key metrics
- Recommend devices that deliver optimal performance on your specific network infrastructure
- Network Compatibility Score
- Throughput by Device
Objective
Promote specific services in areas with optimal network performance and customer experience
Use case
Offer premium video streaming packages in coverage areas with consistently high throughput and low latency
Key metrics
- Throughput Performance
- Data Streaming Quality
- Service Availability
Objective
Design new services based on network capabilities and customer experience patterns
Use case
Identify target markets for high bandwidth services based on network capacity and customer demand
Key metrics
- Network Capacity
- RTT Performance
- Resource Utilisation
- Customer Adoption Patterns
